Writing An Executive Summary

Writing an executive summary for your business is easy and should be specific and right to the point. Make it your own.

Your executive summary should include the eight sections, if they apply to your business. If they don't apply, simply only use the ones that do.

The sections are;

The Introduction/Overview
Company Direction
Management Team
Product / Service Strategy
Production and Delivery
Target Market
Goals and Objectives
Finances

Tips To Include In The Executive Summary

The Introduction/Overview introduces your business and it also sums up the general purpose of your business.

Briefly sum up what your business is about.

The Company Direction is a brief summary about your company’s plans for the near future.

Write about what your business is planning on doing in the near future.

The Management Team is the managers and/or the owners of the business.

Write details about the management team and/or owners of the business. Also include details about their experience and how their experience can benefit the business.

The Product/Service Strategy is information about the products and/or service your company offers.

Write specific details about your company’s products lines and/or services.

The Production and Delivery is your plan to get your products to your customers.

Write about how you plan to get your products to your customers.

The Target Market is the specific market of people you plan on marketing.

Write about who your specific target market is.

The Goals and Objectives are the plans your business has in the near to not so near future.

Write about specifically what your company’s goals are in a time line usually between 6 months to 5 years.

The Finances are how you plan on financing your business for the start up of your business to about 5 years.

Write about how your business was started, or plan on being started.  Also include how you plan to finance your business in the near future.

Writing an Executive Summary for your business will show your future loan company in a brief summary about what your business is about and your plans to grow your business in the future.

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