Executive Summary

An Executive Summary is the summing up of the purpose of your business. It is a brief statement or account that covers the substance and main points of your company.

The Executive Summary is a very important part of your Business Plan. It is one of the key component in write your plan.

The Executive Summary Has Seven Main Components

The Executive Summary is one of the most important parts of a business plan. It sums up your business in a short amount of time. I explains why your business existed, how you plan on running it, how you plan on or are presently financing it. It basically sums up why your business is in existence and how you plan on making it a success.



Target Market

Competitive Position

Goals and Objectives




Executive Summary Video

Download our Executive Summary E-Book that include details about writing and executive summary and sample too...

The Introduction should include your company name, when it was founded, whether it is a Sole Proprietor, A Partnership, LLC or Incorporation. It should also include whether your product is manufactured by your company or another one. How are you going to distribute your product, who owns it? What percentage of it do they own?

You can add information about the owner or the principal stock holder and the percent of ownership that they have in the company.

You may also add information about present and future finances of the company.


This section briefly explains your products and tells what the benefits of owning them are.

You can add information about your products and/or service. Describe their unique features, what make them newer, better or different from anyone else’s products and/or service. What are the benefits for the customer going to be?

Remember to add the (What’s In It for me?). What are your customers going to get out of your product and /or service?

Target Market

Your Target Market should define the type of people you are marketing.What does your specific niche provide for your company marketing strategy?

Competitive Position

You should add specific information about your niche.

You should indicate the type of research that helped you to pick the type of niche that you will market.

Goals and Objectives

You should add information about your present and future business goals.

You should add a time line that you plan on reaching those goals;

12 months

24 months

5 years

And so on…


In this section you should add the names and the titles of yourmanagement team. If you are a corporation you should include thePresident, Vice President, the key share holders and so on.

You may also include their knowledge and their experiences. This should take a form similar to a resume.


You should list all of your present and future financial projects that you working on.

List what you plan and intend on paying for those projects.

So What Are The Steps Writing An Executive Summary?

YourBusinessPal.com has put together a four fold process to help you get your Executive Summary written in an expedient amount of time.

The first fold of the process tells you what an Executive Summary is and what components are included in it.

The second fold of the process shows you how an Executive Summaryis broken down into it separate parts.

The third fold of the process is gives you an actual sample Executive Summary. This will show you what one looks like, therefore helping you to prepare your own.

The fourth fold includes another example Executive Summary to help you get a better understanding of it. At This point you should be able to complete your own.

After you have completed the YourBusinessPal.com Four Fold Executive Summary Process, you will be ready to write yourExecutive Summary to help you succeed in business in today's ever changing tough business environment.

More Help With Your Executive Summay

Writing An Executive Summary
Find details about writing an executive summary and the eight sections you can include in it.  Also locate information about the eight sections of your business executive summary.

What Is An Executive Summary
Locate information about what is an executive summary. Also find details about what sections you should add to it.  And why it is useful for your business.

Executive Summary Template
Find details about how to use an executive summary template.  Also locate information about what you can add in it and what you should not include in your executive summary.

Executive Summary Format
Review details about an executive summary format and how it can be useful to your business.  Locate information about the sections you can add to your executive summary and also when to add certain sections.

Business Plan Executive Summary
Locate details about a business plan executive summary. Also find information about the sections you can add to your executive summary.

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