Now, lets
break it down into a very understandable way so that we can
absolutely understand why a mission statement can help your
business.
A mission statement is a
brief statement that states the mission of your business. Your
mission statement should be somewhere between a few paragraphs
to a whole page. Your mission statement need not be much
longer then that.
There are 8 key components that you
can include in your mission statement. Note: you do not have to put
them all in your mission statement. You can include only the
ones that you feel are important to the mission of your business.
The Main Parts Of Your Business
Plan
Your Business Plan should
include;
Cover Sheet
Table of Contents
Executive Summary
Mission Statement
Marketing Plan
Product Or Service
Operations
Information On Your Business
Financial Plan
Financial Statement
Operating (Or Income) Statement
Appendices
The Mission Statement Is The
Forth Part Of Your Business Plan.
Your Mission Statement should
include these components;
Customer/Marketing
Product or Service
Geographic Domain
Technology
Concern For Survival
Company Philosophy
Self (Business) Concept
Public Image
Here are some sample mission
statements that only used a few of the mission statement
components.
Mission Statement
Example 1
Rain's Bible Courses are your
number one choice for contemporary Christian studies. Our
Correspondence Bible Courses are put together in a way that they are
easy to understand.
Our courses include a workbook, a
study guide and a tape or CD for easy reading and listening .
Our courses were created with high
quality audio. The workbook is in full color with color graphics.
Our goal is to have you absolutely
satisfied. That is why we will only give you the best courses that's
available on the market.
Our courses are easy to read and/or
listen to. You can use it if you are 3 to 93.
Mission Statement
Example 2
We supply and service most
electronic equipment. VCR's, CD's players, DVD's, television sets,
radios, computers and computer accessories are just a few of the
items we supply and service.
We have an absolute one year money
back guarantee. We only sell the best electronics. We believe if you
give good service you will get good customers.
We are located at the corner of
main and third street right in the heart of the city, We also have
delivery service and we deliver up to 50 miles away. Our service
department will go out up to 50 miles away as well.
We believe we will be around for a
long time. This is due to our superb customer service and in stock
ability of our products. If we have it on the shelf. We have it in
stock.
Mission Statement
Example 3
Our meals are for people that want
to sometimes take a break when it come to preparing a meal for the
family. But on the other hand, they still want the good old home
cooking taste of a fresh home cooked meal.
Janet's Food To u has a offer that
you just can't resist. Meals that are freshly prepped and that are
only put together when you order it. Fresh ingredients, seasoning,
vegetables and meats, actually everything is freshly prepared when
ordered. You just simply need to warm it up to serving temperature.
Fresh Eats Greats Meats is our slogan. Once you have tried it you
will know why.
We use up to date double stove for
precooking, an industrial refrigerator for storing and chilling food
item. We have an electronic microwave and three industrial freezers
to store out frozen products.
Our kitchen and its appliances are
high tech and ready to do the cooking.
Fresh Eats Great Meats is how we
feel about our products. Great customer service and satisfaction is
how we feel about our customers.
So
Why Is A Sample Mission Statement So Important?
Your business mission statement
will give you a precise direction about what you plan on doing and
where you plan on going in the future.
Therefore, making your mission
statement a very essential part of your business plan. And it
is also a very vital part of your business future success.
To view the
Mission Statement Video ...
To download the rest of the
Mission Statement Samples Video ...
Download Our
Mission Statement Samples E-book which should include these
components;
Customer/Marketing
Product or Service
Geographic Domain
Technology
Concern For Survival
Company Philosophy
Self (Business) Concept
Public Image