What is
direct selling and why is it so important to business owners?
Direct selling is one person or
persons selling face to face to another person. The sales staff are
the most important part a a business. They are the ones that keep
any business a float. They are the ones that must build their own
home based business leads.
If you are trained correctly,
there are no limits to where you can go in this profession.
Every business uses direct
selling in some form or another. If there are not any products being
sold. Do you think the business will continue to exist? Probably
not.
Some people are born sells
persons and others have to learn the art of selling. They have to
learn how to be the best at creating their home based business leads
to grow their business.
...My Story...
When I was about 8 or 9
years old I was a good direct seller or maybe just a cute kid that
people could not turn down. Every time someone came to our house
to visit. I would take them by the hand down to our basement. In the
basement I had a make shift store.
It was filled with all kinds of
novelties that I had in there to sell. 100 percent of the people
that visited my store bought something. Well... in real life it is
not that easy. And you will receive an extremely large amount of
No's from just about everyone you talk to about your business.
You can't think of the No's
as personal rejection, they are not rejecting you they are rejecting
your product or just the thought of buying something..
The difference between people
who obtain everything they want out of life and people who just live
life without any plans for the future and are always wanting more
out of life are:
It never occurs to them that
they can be great sellers...
They never decide to be the
best...
They
procrastinate and never get things done...
They do
not delay personal gratification...
They do
not have long term perspective...
They are
dreamers not doer...
It
never occurs to them that they can be great sellers...
Most people just live their
lives and don't think about their futures. It just never enters
their minds that they can be successful.
They never
decide to be the best...
You have to make a conscious
decision that you want to be a great direct seller.
They
procrastinate and never get things done...
You have to STOP
procrastinating. And start taking steps to get thing done.
They do
not delay personal gratification...
I how so many people that are
buying so much stuff on credit. So they buy more stuff on credit.
Then they have so much stuff and so many bills that they don't have
anything left to save or even to pay the bills they are ready have.
What they need to do is
change their way of thinking. And start thinking that if you do
not have enough money on hand to buy something. Don't buy it. Only
use credit to help you out in a real emergency.
They do not
have long term perspective...
Most people do not think
about their future until they are living in the future. If you
wait to long you will run out of time to save for your
future/retirement. Think about it now. If you do not save money
for you future. Where do you think you will get it?
They
are dreamers not doer...
Most people want a business,
most people want to be successful, and most people want a life of
happiness and so no. But most people do not take the action to do
the things to get it started.
The main reason so many people
fail in sells is that they do not stay with it long enough to get
their first winning experience.
That alone would raise their
self-esteem and self-concept. Their first BIG SELL will make you
feel so good that you will long for and figure out how you will
obtain this felling again and again...
Getting
Started...
You need to pick a product that
you use, enjoy and believe in. Make sure you are 100 percent sold on
this product. If you do not believe in it, what makes you think
you will be able to convince other people to believe in it? If
you do not believe in it your home based business leads will not be
of any good to you.
You need to believe in yourself
and become a powerful sales personality you need:
Self-confidence...
Self-esteem...
Think of
yourself as self employed...
Be concerned
for your customers...
Set goals...
Work on your
goal daily...
Make a list of every one you
know about your product. Become an expert for your product. Talk
to them, and tell them about your product. Tell everyone you meet
about it.
Make a list of everyone you
feel needs this product. Talk to them, and tell them about your
product. Tell everyone you meet about it.
Become an expert at selling.
Read daily at least 30 to and hour. Listen to audio tapes or CD-ROM
on the subject of selling.
...My Story...
As I got a little older, I was
about 12 years old. I was getting a little tired of the store
business so I began to write proposals. I some how learned of
venture capital companies that gave money away to help a small or
growing businesses.
All they wanted was a share of
the business that they would helped to finance. I sent out my
proposals to several venture capital companies. Two of them made me
an offer. But, before I could reply my parents somehow got my
mail with my reply information in it.
They called or wrote the
companies and told them I was only 12 years old. Needless to say
I did not get to start my business at that time. I had to go back
to the store in the basement routine.
The
difference between doers and none doers are that the doers take
actions and the none doers do not.
Selling
You need to identify the best
customer market. Then you need to concentrate on it.
Who are your customers
exactly? You need to target them.
Who buys this
type of products?
Who will buy
it in the future?
Who bought it
in the past?
Why do they
buy it?
Approaching the prospect
Your first contact with the
prospect will start the process. Most of the time this will not
conclude the sale.
You must break their
preoccupation. Make sure they are only paying attention to you.
You have only 30 second to do that.
Before they
will listen to you, you need to:
Have something important to
say...
Make sure
you are talking to the right person...
Make your
visit short...
No high
pressure...
Never make your presentation
standing up...
Dress the part, if your
prospect is dressed nicely make sure you are dress just as well...
Sales
process
There are
several buyer types. When you are dealing with people. You will be
dealing with different types of personalities.
Apathetic
buyer...
Self-Actualizing buyer...
Analytical
buyer...
Emotional
buyer...
Apathetic buyer
They are negative and cynical
types that will never buy anything.
Self-Actualizing buyer
This type of buyer knows
exactly what they want.
Analytical buyer
This type of buyer only cares
about details. You need to focus on the things they are interested
in.
Emotional buyer
This type cares about what
other people think about what they are buying. Women a generally
this type of buyer.
You should have a presentation
for each type. A plan presentation is 20 times more effective then a
random one.
You must become an effective
listener. You will need to know when to listen and when to talk.
Closing
Closing is the part of the
whole selling presentation that is the most difficult. But, on
the other hand, if we are successful with it can be the most
self-esteem lifting of them all. It just feels good when something
goes your way.
There are no sales without
objections. The best way to handle objections is to think of them as
questions. You will need to overcome them.
Closing
Techniques
The part by part close involves
a series of questions. Each one leading into one another. With each
requiring a yes answer.
For example:
"This color
is working nicely for you, isn't it?"
"Why don't
you give us a try?"
The next close involves closing
on a miner point in the sale presentation. Acceptance of which
denotes acceptance of the entire offer.
For Example:
If a person were looking for a
dishwasher, you would say
"Will you
want this in white or beige?"
If they say white or green, you
then say.
"Would you
like us to deliver this to your home this afternoon, or will
tomorrow be all right?"
Keys to
Successful Selling
1.
Learn to love your work.
2.
Decide exactly what it is you want in
life.
3.
Back every goal and plan with persistent
determination and willpower.
4.
Commit yourself to success.
5.
Use time wisely.
6.
Follow the leader.
7.
Guard your integrity.
8.
Be creative.
9.
Treat every prospect like a million
dollar customer.
10.
Work hard and you will succeed.
...My Story...
I joined a MLM company. The
product line was water filter systems. I was around 18 years old
when I started. My family was regular working class people. So I did
not have access to people that were making the big bucks.
But I was determined to make it
in this industry. I had all of the keys to be successful. Except,
I did not have any money or any one to help me learn the techniques
of selling.
I did not have anyone to help
me to build my home based business leads so that I could be
successful. I called everyone I knew. I even sold some product and
also convince others people to go to meetings with me.
About six people were in my
down line. I wanted so much to keep these people there. Plus, four
of them were doing well at it and I was making money from my
residual incomes as well.
One day in one of the weekly
meetings at the training center I stood up and said, " By the time I
was 19 Years old I was going to be at the top level of this MLM
company."
Everyone stood up and started
clapping their hands. One couple walked up to me at the end of the
meeting. They are both at the top level of the company.
By time I finished talking to
them. They told me they would teach everything they know about
business. These people worked with me day in and day out for about a
month. At no cost to me. I was ready to do thing on my own. I was
ready to be a leader.
I started to teach the people
that were in my down line in the same manner that they taught me. By
helping people I learned so much as well. My sells skyrocketed.
Needless to say, I was at the top level by the time I was 19
Years of age.
The only difference between
someone who succeeds and someone who fails is the successful people
take action and help others and non-successful people do not.
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