Car Wash Business Plan Sample
We felt that the car wash business provides a number of unique and
valuable marketing opportunities, including some opportunities for
low cost marketing campaigns.
For instance, when we open a new car wash location, we strive to
blanket the surrounding area with low cost high impact marketing
materials, such as windshield flyers, brochures at local office
buildings and major employers and coupons for new customers.
Part of the marketing campaign for our car wash business has also
been the sale of gift certificates good at all of our locations.
The gift certificate business has helped our car wash business to
expand its sales season into the typically slow winter months, as
we are able to capture the attention of Christmas and holiday
shoppers with our aggressive gift certificate marketing campaign.
We have also embarked on an aggressive marketing campaign using a
combination of newspaper advertising and coupons, telephone
directory ads and radio and television advertising.
In order to get the biggest possible bang for our limited
marketing dollars, we always embark on a post campaign survey to
determine which methods of marketing are returning the biggest
return on our investment.
We have used past surveys to hone our marketing strategies, and we
plan to continue this survey program to further refine and enhance
our marketing and sales campaign.