Throughout the years we have found that these community
publications are an excellent way to spend our limited marketing
budget, and we continue to make full use of these fine
In addition to these print resources, we have utilized the power
of radio in a number of unique and innovative ways. Not only did
our new bar business purchase a series of ads on the local youth
oriented radio station, but we also made use of the radio
companys remote promotion operations.
We have found that having the radio station personalities and disc
jockeys at our bar locations has greatly helped us to bring in
more business, and we have continued to use this strategy with
each of the new locations we have opened.