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Construction Business Plan Sample
Marketing Plan

Marketing Plan



Our construction business has been very aggressive in the marketing of our products and services, and we have worked aggressively with local real estate agents to provide them with information about the homes we build and about the quality of our company.

We are also working aggressively with local land owners and building developers to grow our business and expand our area of operations.

We feel that the region in which we do business is still underserved, and we continue to focus on finding those areas of the region that can benefit from additional development.

We run regular advertisements in industry specific trade magazines in order to get the most benefit from our marketing dollars.  

We have found that these industry specific advertising sources provide us with a better response rate and a better return on expenditures than more traditional and more general advertising venues.

We also advertise regularly in publications aimed at the real estate agent market, and we have found that this marketing strategy has paid big dividends as well.  We have remained focused on this part of the industry, and we continue to grow this marketing campaign.


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