Operating Plan
 

Our day to day operations remain focused on providing the best and highest quality coffee beverages for our customers at prices they can afford.  
 

We have embarked on an aggressive campaign of cost cutting in order to keep the costs of our products as low as possible, and so far this campaign of cost cutting has been very successful.
 

When our coffee shop business first began to sell fresh ground gourmet coffee products, we strove to get the lowest possible prices from our suppliers, while still providing the utmost in quality to our customers. 
 

We found that by doing this we were able to provide some unique beverages at an excellent price.
 

A key part of our ongoing operations is providing the customers of our coffee shop business with a unique experience, and part of this unique experience has been the addition of coffee tasting, poetry readings, WiFi internet and even live concerts.
  

This live entertainment has allowed us to produce real value for our customers, while differentiating our offerings from those of the chain stores that represent our chief competitors.